Email marketing for plumbers

It's always more cost effective to retain existing leads and customers than acquire new ones. Email marketing makes it easy to retain existing leads and customers, so you can convert them into new sales. Here are a few important ways email marketing can help your plumbing business:

1. Convert Leads into Customers: Leads are people who are actively looking for plumbing services, but haven't hired a plumber yet. By re-engaging your leads through email, you keep you brand top of mind and position your plumbing business as the best choice for their needs.
2. Convert Customers Into Repeat Customers: Just because you fixed customers plumbing problem, doen't mean they won't need you in the future. By re-engaging existing customers through email, you can keep your plumbing brand top of mind, so when they do need a plumber they think of you first.
3. Get Reviews: Email can be an efficient way to solicit reviews from customers, so you can grow your reputation online., and acquire more customers.
4. Build Brand Value: Having an email list that generates revenue is a valuable asset to have if you ever want to sell your plumbing business.

Email marketing automation is the process of creating email campaigns that are automatically sent to subscribers based on specific criteria, such as a data and time, a web page visit, a user action, or numerous other options. The two big benefits of automating your email campaigns is that it ensures your re-engage and nurture your contacts, while saving you a lot of time.

While automating your email campaigns provides many benefits, not every campaign should be automated. A couple types of email campaigns you should automated include the following:

1. Web form submission follow up. When someone submits a form on your website, you can automatically send them an email campaign thanking them and providing them with any additional information that it relevant to the reason they submitted the form.
2. Guides: When someone downloads a guide from your website, send them an automated series of emails that provides additional insights and information related to, but not included in the guide.

We take care of writing all the emails - both one-off emails and automated emails. You'll have the final say over the email content, but we'll save you a lot of time by creating the emails for you.

Photos are a great way to market your business and can help improve your exposure online. You should add new photos to your Google Business Profile at least once per month. As a plumbing company, you should get in the habit of taking photos of each job you do. Take before, during, and after photos to show consumers your work. It doesn’t take that much time, and can help improve your plumbing company's visibility online.

Email marketing is a marketing strategy that uses email to re-engage existing leads and customers, with the goal off converting them into new customers and repeat customers.