Each Tuesday we compare plumbing search terms on Google Trends, to help you with your plumbing SEO. This week...
While both search terms are very relevant to plumbing companies, especially if you provide bathroom renovation services, they can also be tricky. Consumers with a shower/tub combo may use either term to search for relevant plumbing services.
Knowing which search term is more popular can help you optimize your online presence to reach more consumers. In this case, "Shower Installation" is far more popular. So, if you have to choose or prioritize between the two, you'd want to optimize your plumbing website site for "Shower Installation". This doesn't mean you shouldn't optimize your site for "Bathtub Installation", it just means you have some insight into how you can prioritize your efforts for the greatest return.
While writing content for a customers plumbing website, we were trying to decide what the focus should be from an SEO perspective - plumbing company or plumbing services. Both are broad and would be relevant for the type of page being created. While plumbing services trends higher than plumbing company, plumbing company ultimately felt like a better fit for the page.
The lesson in this scenario is that you don't always have to use the keyword with the highest trend or greatest search volume. Use the search terms that make the most sense for your situation. When it comes to SEO you're always trying to balance the needs of consumers, the business, and search engines. So, when trying to decide which keywords to use, always prioritize the consumer and the business's objectives first, then consider how search engines factor into the mix. It's a balancing act and there will always be trade-offs.
Both search terms are arguably equal in popularity among pluming consumers. As a plumbing business, you'll want to ensure your website is optimized for both terms. One way you can do this is by integrating services pages on your plumbing website. Service pages are web pages that are service specific. Instead of having one page that lists all of your plumbing services, you have one page for each of your plumbing services.
In this case, you could approach this from one of two ways - you can create one web page for hot water tank installation and repair, or you could break it up into two pages - one page for hot water tank installation, and another page for hot water tank repair. In a competitive market it may be advantageous to utilize two separate pages, but for most markets you'll probably be fine with just one page that is optimized for both search terms.
While "Bathroom Renovation" is more popular, "Bathroom Remodel" has a steady volume of searches. If you're in a competitive market you may want to try and optimize your website and content for the term "Bathroom Remodel". This strategy may help you get to the top of Google search pages quicker. However, if you're in a smaller market that isn't very competitive, then it is probably worth the effort trying to rank for the term "Bathroom Renovation".
In this case, you'll want to ensure your Canadian plumbing website is optimized for both search terms. While you might have a page on your plumbing website for hot water tanks, you may want to consider adding pages that are specific to "electric hot water tanks" and "gas hot water tanks". On each page you can explain the differences and advantages of each type. Having separate pages will broaden your digital footprint and help you reach more consumers.
While you'll want to optimize your plumbing website for both search terms, "toilet repair" consistently trends higher.
You definitely want to ensure your Canadian plumbing website is optimized for "hot water tank"
In this case you'd want to optimize your Canadian plumbing website for "plumbers near me"!
While you'll want to optimize your plumbing website for both search terms, you'll definitely want to make sure you properly utilize the search term "plumbing". A little SEO research can have a big impact on your Canadian plumbing business.
Optimizing your plumbing website for the right search terms can improve your visibility on Google. Helping you reach more consumers and generate more leads, so you can grow your plumbing business.